About The Scandi Way

Healthy choices for a healthy planet

“We want to help people to have a healthy, climate-friendly choice of the day for a good meal”, says Janneke Vackerberg, Head of Sustainability at Scandi Standard.

What we eat and how we produce it has a direct effect on our environment and ourselves. In the information age, consumers expect useful data on nutritional requirements and the environmental impact of food production that can help them to make informed decisions on what they choose to put in their bodies. That’s the rationale behind Scandi Standard’s Scandi Plate initiative.

Consumption

“We want people to know that eating chicken, even just a few more times a week, will make a big difference for their and the planet’s health,” says Janneke Vackerberg, and continues: “Aside from being a healthier choice for the individual, the impact on the environment from chicken production – such as growing – is better than that of beef, for instance. That’s the kind of information that health-conscious consumers seek.”

Carbon footprint

The initiative Scandi Plate shares information about the benefits of chicken – not just from an individual perspective, but a global one. It provides consumers information on the daily requirements of essential vitamins, minerals and fibre they’re getting with every plate of chicken, carbohydrates and vegetables. It also highlights how each Scandi Plate reduces consumers’ carbon footprint with detailed information, like how Scandi Plate saves the equivalent of 45 percent of estimated CO2 load on a cooked meal, according to Utsläppsrätt.se*.

Scandi Plate

Scandi Plate is built up of the following foods:

“It has so many impacts,” says Vackerberg, “both for the health and inspiration of our consumers. The Scandi Plate will be used on many platforms to inspire people have a healthy, climate-friendly choice of the day for a good meal.”

Scandi Standard helps the consumer in a single meal:

Scandi Standard helps the consumer in a single meal:

* www.utslappsratt.se


Questions?
Please contact Janneke Vackerberg, Head of Sustainability at Scandi Standard:
Mobile: +46 730 39 86 87
E-mail:janneke.vackerberg@scandistandard.com