People

We contribute to a sustainable lifestyle

By developing innovative, attractive products, such as chicken bacon, we want to promote a switch from red meat to white meat, which is good for both health and the environment.

The Nordic Nutrition Recommendations (NNR) and World Health Organization (WHO) both state that a healthy diet should contain more white meat and less red meat. The production of chicken is also more climate-smart than the production of pork and beef, an important advantage as demand for animal protein increases and poses a major environmental challenge.

We strive to offer healthy chicken products with the lowest possible climate impact. One important part of this is the cooperation with breeders about choice and most efficient use of feed possible. For example, we are looking into the possibility of replacing part of the soya that is traditionally used as a feed protein, with alternative protein sources.